Post by account_disabled on Jan 3, 2024 0:16:58 GMT -5
New behavioral and consumption habits among people, the acceleration of digital transformation and the emergence of online sales are some of the changes that 2020 has brought with it, a year marked by the pandemic, and that, without a doubt, They will define what next year will be like. Against this backdrop, digital marketing is expected to take on a leading role in the economic recovery and growth of companies. But what trends in digital marketing should we pay more attention to? To find out, Criteo has dedicated the last four episodes of its podcast Criteo AdTalk , which analyzes the latest trends in the adtech and digital marketing sector in Spain, to define what the keys to the future of this sector will be.
The future of online identification The disappearance of third-party cookies is already a reality, which merges with the demand of Phone Number List users to take control of their digital identity and the information that circulates about them on the Internet. Faced with this panorama, companies must take new paths that allow them to know their consumers, in order to offer them a personalized experience, which leads us to ask ourselves: how should the industry react to this scenario? How will identification develop? online during the next few years? Will we return to buying traditional advertising? To answer all these questions, Criteo has dedicated the fourth episode of its AdTalk podcast to analyzing the keys to the future of online identification with Tiago Cardoso , Managing Director LATAM of Criteo, which you can discover here .
Retail Media, the new opportunity that benefits brands, retailers and users The adtech sector is also experiencing a true revolution thanks to retail media, a win-win-win solution for brands, retailers and users that promises to be one of the trends in digital marketing next year. In order to discover what exactly retail media is, why it is more relevant than ever right now or how you can activate it, experts Olivier Jaupart, Head of Retail Media Supply for Iberia, and Marc Feu, Head of Retail Media Demand Iberia have come together to give you all the keys in this podcast . Explicit consent in the digital marketing environment Another trend that is becoming more relevant around digital marketing , especially in the European scene, is explicit consent. Many doubts arise around this new consumer data protection: what exactly it is, what is the existing regulation around it or what it implies for Spanish advertisers are some of them. You can find all the keys to explicit consent in this podcast , from Barbara Nietzer, Criteo's Legal Director EMEA.
The future of online identification The disappearance of third-party cookies is already a reality, which merges with the demand of Phone Number List users to take control of their digital identity and the information that circulates about them on the Internet. Faced with this panorama, companies must take new paths that allow them to know their consumers, in order to offer them a personalized experience, which leads us to ask ourselves: how should the industry react to this scenario? How will identification develop? online during the next few years? Will we return to buying traditional advertising? To answer all these questions, Criteo has dedicated the fourth episode of its AdTalk podcast to analyzing the keys to the future of online identification with Tiago Cardoso , Managing Director LATAM of Criteo, which you can discover here .
Retail Media, the new opportunity that benefits brands, retailers and users The adtech sector is also experiencing a true revolution thanks to retail media, a win-win-win solution for brands, retailers and users that promises to be one of the trends in digital marketing next year. In order to discover what exactly retail media is, why it is more relevant than ever right now or how you can activate it, experts Olivier Jaupart, Head of Retail Media Supply for Iberia, and Marc Feu, Head of Retail Media Demand Iberia have come together to give you all the keys in this podcast . Explicit consent in the digital marketing environment Another trend that is becoming more relevant around digital marketing , especially in the European scene, is explicit consent. Many doubts arise around this new consumer data protection: what exactly it is, what is the existing regulation around it or what it implies for Spanish advertisers are some of them. You can find all the keys to explicit consent in this podcast , from Barbara Nietzer, Criteo's Legal Director EMEA.